Podia was given access to the inner sanctum of the Campagnolo factory in Vicenza, Italy. It is not often that cameras are allowed through security and so we thought that such an opportunity warranted the production of a short film.

Campagnolo was founded by Tulio Campagnolo in 1933 after inventing components for his bike that these days we take for granted. The company moved into it’s current location in 1983, and it is here they produce the majority of their range of road bike components and wheels. They have so far resisted moving production to Asia, with some of the less important tasks carried out in a facility in Romania.

Joshua Riddle, the head of PR gives us a tour as well as an insight into the daily happenings inside the Campagnolo factory.