There is something very different about how OPEN Cycle works as a company. Founded by Gerard Vroomen (co-founder of Cervélo) and Andy Kessler (former CEO of BMC) and lead by a motto ‘working hard to stay small’, it offers a new approach to cycling.

The pair turned their back on big business to create a small firm focused on producing the kind of bikes they want to ride themselves. Podia met with Open at the Eurobike in Friedrichshafen this year and captured it in the short video.