Podia recently went stateside and driving through Boulder, Colorado we were rather impressed by the healthy and thriving bike scene. We decided to try and find out more and this search brought us to Vecchio’s Bicicletteria.
Vecchio’s was started by Peter Chisholm in 2000 but since 2013 he has stepped down from the day-to-day running of the shop with that role now falling to Jim Potter.
The moment you walk through the doors it is clear this is something quite special. Walls and ceilings are covered with cycle memorabilia and with Vecchio’s own branding baring resemblance to retro cycle nostalgia, it is often hard to see where the collectables end and the shop stock begins.
The back end of the shop is almost the heart of it, where two workshop areas become the focal point with customers, owner and mechanics musing over the bikes that sit in their stands.
The day we visited is a testament to the diversity of the work they do. On the left, a strange looking commuter contraption with child seat fitted to the back, on the right a metallic blue Colnago Super Sprint. At other times don’t be surprised to see a prototype BMC road disc bike for Taylor Phinney, which he recently brought to the shop before his appearance on Thereabouts.
In the age of online retail, the local bike shop needs to find ways of competing. Attempting that by price isn’t necessarily the answer. Creating something that customers can love and feel a part of, is definitely the way to go and Vecchio’s do it so well!